Shine Om Natural – Where Self-Care Meets Natural Beauty
We believe that self-care is a divine ritual that should be as wholesome as a Mother’s love. Our journey began with a bond between a mother and daughter, a bond that was rooted in the traditions of creating natural skincare products in our kitchen. Those moments were filled with laughter, the delightful aroma of our creations, and a shared appreciation for the healing power of nature.
I created a range of products that I knew were truly all-natural, genuinely organic, and lovingly handmade
-Rachel Whytcross, Founder Shine Om Natural
It was my dear Mum who first introduced me to the world of self-care and the art of crafting organic skincare products. Together, we explored the beauty of using natural ingredients that were so pure you could eat them. These cherished memories laid the foundation for my personal self-care routine and ignited the inspiration behind Shine Om Natural.
As a busy career woman, I embarked on a quest to find genuine, all-natural, organic skincare products that I could trust. I roamed the streets of Bondi and wandered the aisles of shopping centres in Canberra, searching for products with ingredients I could pronounce and prices that wouldn’t break the bank. Yet, my search often led me to disappointingly long lists of chemicals and synthetic compounds hidden behind the label “natural.”
Frustrated and determined, I decided to take matters into my own hands. I created a range of products that I knew were truly all-natural, genuinely organic, and lovingly handmade. I wanted to provide a skincare solution for busy career women and mums who, like me, didn’t have the luxury of time to scrutinise every ingredient list. I took on the hard work, so you wouldn’t have to.
In 2018, Shine Om Natural was born. Our mission was clear: to help families introduce low-toxin, natural products into their homes and instil the importance of self-care from a young age. We crafted products that would not only nurture your skin but would be intrinsic to your daily rituals.
In 2022, we underwent a transformation separating from Shine Om, our yoga and mindfulness business and re-branding to Shine Om Natural to reflect our commitment to the natural way of living. This evolution aligns with our dedication to providing you with the purest, highest-quality natural skincare that you can trust for yourself and your loved ones.
Our recipes have been cherished and perfected over generations, ensuring that every product we create is a masterpiece of nature’s bounty.
As a proudly Australian and woman-owned business, we lovingly hand-craft our products in the heart of Canberra and we ship them to you using reused and recyclable materials because we believe in nurturing our planet as much as we nurture your skin.
Join us on this journey of self-care, natural beauty, and embracing the radiance within. At Shine Om Natural, we’re here to help you shine your brightest, naturally.
We offer wholesale prices on some of our products. Please get in touch if you want to stock Shine Om Natural in your yoga studio, gift hampers, subscription boxes or store.
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About Our Founder
I’m Rach, the Founder of Shine Om Natural, and I’m here to curate natural self-care products that will make you shine from the inside out. My passion lies in offering you handcrafted, natural skincare products that are not only safe for your skin but safe for your entire family. I am committed to keeping toxic substances far away from our products, and sourcing the finest high-quality ingredients right here in Australia.
When I’m not crafting these exquisite products for you, you’ll find me sharing the art of self-care through yoga and coaching at our sister brand, Shine Om. I’m a mum who is passionate about connecting with nature, embracing the beauty of movement, and savouring precious moments with loved ones, whether it’s hiking mountains, exploring the depths of the ocean, mountain biking, or simply indulging in cheese and crackers.